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Fairy Platinum Plus uses enzymes and surfactants that are designed to deliver “brilliant cleaning” results in less than an hour, per the company.
P&G is cutting through the dirt with a new dishwashing innovation with cleaning power so strong, it may as well be comparable to sprinkling in some fairy dust. Bart van de Putte, R&D product research senior scientist, hand dishwashing Europe, divulges the secrets behind Fairy Power Max’s “brilliant cleaning performance” in cooler water temperatures. “Our new product innovations, such as Fairy Max Power, always begin with what consumers need,” said van de Putte. “Through our most re...
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